Meeting this challenge requires agile editorial and production capabilities, and the right mix of digital content and technology expertise. However, building and sustaining this capability in-house can be costly and frustrating with new mobile devices, evolving content standards, and condensed product life cycles routinely change the rules of the game.
It’s wide-ranging subject matter experts deploy smart content technologies across every aspect of production and produce the entire spectrum of digital end-products, including eBooks, apps, eManuals, websites, and eMagazines. Under Bill’s leadership, Aptara is helping corporations affordably migrate from print to digital to mobile, with interactive content that drives deeper customer engagement and loyalty.
Aptara offers a suite of end-to-end services to efficiently produce information: from product manuals and employee training, to best-selling eBooks, medical journals, magazines, and apps -- and deliver it to customers and readers on smartphones, tablets, eReaders—even ink-and-paper products. Aptara’s digital content solutions minimize operating costs and overhead.
Bill commented that “Aptara specializes in the conversion and redesign of legacy print materials into flexible, future-proofed and highly
Catering To the Giants
Aptara's innovative people and cutting-edge technologies create, produce, and deliver smart content to the world's largest brands and information providers. The firm helps industry leaders such as Cisco, HSBC, Deloitte, Baxter, McKesson, Random House and Pearson with their digital production needs, freeing them to do what they best, be it banking, consulting, healthcare, technology, or publishing.
In The Near Future
As Aptara celebrates its 25th year as an award-winning digital, it announced that it has expanded its offerings to provide complete, customer care and back-office document processing solutions for information providers and all businesses involved in content production. As before, Aptara’s solutions and services enable its customers to find new ways to monetize their content assets, measurably improve performance, and increase revenues across their entire operation.